Hafilat Alahsa Branding
Completed in just three weeks, this fast-track project was delivered in two phases: the first dedicated to developing the brand identity within one week, and the second focused on finalizing the branding and executing all key design elements—including signage systems, bus liveries, and digital applications—within two additional weeks. The brand identity centers around a logo that reimagines a section of Al-Ahsa’s map, drawing inspiration from the region’s unique topography and the iconic rock formations of Jabal Al-Qarah. This integration of landscape and concept reinforces the brand’s core role: representing movement and unity across the diverse areas of Al-Ahsa. Reflecting the region’s modernity and vitality, the design captures Al-Ahsa’s natural and historical wealth while expressing a spirit of continuous renewal and growth. The outcome is a visual language that not only honors the deep-rooted heritage of the area but also embodies a forward-looking vision built on innovation and